MotivatePT - Exoft


Scalable, secure, and premium MotivatePT mobile experience.

We will re-architect MotivatePT into a mobile-first platform that safeguards revenue, grows engagement, and enables future expansion across wellness services.

Strategic intent

MotivatePT shows clear market demand through high client retention and a trust-based matching model. Now, there is an opportunity to scale the platform.

  • Re-architect MotivatePT as a scalable mobile-first platform
  • Enable measurable growth (5,000–10,000+ sessions per month to start with)
  • Expand the functionality for better user engagement
Mobile-first
Security & trust
Engagement
Scalability

Delivery plan & principles

Reuse backend · Strengthen mobile experience

Approach

  • Rebuild as a mobile-first platform with native-quality Flutter apps.
  • Reuse and refine existing backend services to accelerate delivery.
  • Harden API, performance, and security for real-time usage.
  • Standardize environments, deployments, and design system.

Core outcomes

  • Secure authentication, role-based experiences, and protected revenue flows.
  • Client & trainer scheduling, payments, notifications, and messaging ready for scale.
  • Extensible architecture to add AI, wearables, and new wellness features without rework.
  • Production-grade readiness for iOS and Android app stores.

Milestones & estimates

Sequenced to de-risk and unlock value early
3 months
$47,640

Platform foundations & alignment

Establish mobile architecture for cross-platform performance, backend integration, and future feature expansions without major reworks. Lay the foundation for long-term growth.

Deliverables: production-ready mobile app baseline, aligned backend, documentation.

Mobile platform re-architecture

  • Creation of a cohesive mobile UI/UX design, including user flows, wireframes, and high-fidelity screens for both client and trainer experiences
  • Flutter app with modular architecture, role-based user experience, and scalable navigation structure.
  • Environment setup (development, staging, production).
  • Application initialization flows, including splash screen, authentication checks, routing, and error handling
  • Security implementation, covering token handling, secure storage, and mobile-safe authentication flows
  • Refactoring of existing backend services & API.

Client & trainer functionality implementation

  • Multi-role authentication, registration flows, profile management, push notifications.
  • Trainer availability and capacity management.
  • Client calendar, scheduling, booking.
  • Security implementation, covering token handling, secure storage, and mobile-safe authentication flows
  • Stripe payment integration, including subscriptions, blocks, add-on credits, receipts, and billing notifications.
  • A cohesive mobile UI/UX design, including user flows, wireframes, and high-fidelity screens for both client and trainer experiences
  • A clear and reusable design system (components, typography, colours, spacing, and interaction patterns)
  • Production-ready mobile application covering all core client and trainer workflows.
  • Backend services aligned and optimized for mobile usage.
  • Clear technical documentation and handover materials.
  • Stable, extensible base for iterative feature delivery in subsequent phases.
1 month
$14,592

Communication, trust & anti-poaching

Eliminate off-platform communication by bringing it into a controlled environment. Off-platform messaging currently removes MotivatePT from critical client journey stages.

Deliverable: integrated chat with operational oversight and poaching controls.
  • In-app messaging (client trainer), embedded directly within the MotivatePT mobile application.
  • Message history with admin visibility, available for QA, safeguarding, dispute resolution, and operational oversight.
  • Read receipts, attachments, and smart notifications, ensuring critical communication is seen and acted upon.
  • Elimination of WhatsApp and personal contact, reducing the risk of client poaching and protecting revenue.
  • An in-app chat system that is fully integrated into the mobile application, supports message history & attachments (images, videos, documents).
  • Intelligent controls to reduce client poaching. Removal of personal contact sharing, with optional detection of phone numbers and external links in messages.
  • Searchable message history, admin-level visibility, and structured communication data for monitoring, issue resolution, and higher service standard.
1.5 months
$21,888

Sessions, verification & video

Prevent fraudulent session logging by verifying time, presence, and participation while standardizing session quality across online and in-person training.

Deliverable: reliable, auditable session records and verification model.
  • Embedded, platform-owned video calls, replacing personal Zoom link.
  • Session recording, quality review, and training libraries (potential).
  • Online session tracking & validation of trainer and client join and leave times.
  • Total session duration tracking, no-shows, and early exit.
  • In-person sessions with a verifiable timestamp when training begins.
  • Geolocation integration for proximity checks (potential).
  • Session logs and timestamps, client feedback and ratings, trainer responses, generated during each session.
  • A reliable, auditable record of all sessions (online and in-person) that supports accurate billing, fair trainer compensation, and confident reporting.
  • Elimination of false logging & enforcement of minimum delivery standards.
  • Consistent session data enables data-driven trainer management (performance trends, client satisfaction patterns, early detection of quality issues, informed coaching, and support for trainers).
1 month
$9,120

Admin intelligence & matching

Reduce admin workload while preserving human-led matching, improving outcomes, and enabling scalable growth with real-time visibility.

Deliverable: admin matching interface, analytics dashboards, alerting framework.

Semi-Automated Client-Trainer Matching, based on:

  • Client goals, life stage, satisfaction.
  • Trainer availability & experience.

Admin Dashboard with Data & Stats

  • Clean, executive-level dashboards.
  • Filters by time periods, trainer cohort, and client segment.
  • Exportable reports for internal use

Operational Alerts & Safeguards

  • Trainers with declining ratings.
  • Clients at risk of churn.
  • Capacity mismatches (too many leads, too few trainers)
  • Repeated late starts or session irregularities.
  • Admin-only matching interface with intelligent suggestions that support faster, more consistent client–trainer pairing.
  • Configurable matching rules & thresholds that allow the platform to adapt matching logic to business priorities.
  • Analytics dashboards with core KPIs to give admins clear visibility into sessions, trainer performance, client engagement.
  • Operational alerting framework to flag risks, anomalies, and issues before they impact user experience.
  • Documentation and training for the admin team to ensure confident platform adoption.
2 weeks
$5,760

Quality, analytics & store launch

Ensure the apps are stable, secure, and ready for release on the App Store and Google Play.

Deliverable: approved iOS/Android apps with monitoring and analytics in place.

Automated Testing (Unit, Integration, UI).

  • Ensure that core functionality behaves as expected across devices and updates.
  • Validate business logic.
  • Confirm correct interaction with backend services.
  • Protect critical user journeys such as login, booking, messaging, and payments.

Performance Optimization.

  • Ensure fast startup times.
  • Provide smooth navigation and transitions.
  • Enable efficient data loading and caching.
  • Provide stable behaviour under poor network conditions.

Analytics & Event Tracking.

  • Provide visibility into how users interact with the app.
  • Give insights into key actions (onboarding completion, booking behaviour, messaging engagement, session attendance, and churn signals)

Apple App Store & Google Play Release.

  • Cover activities required to successfully publish the apps (app signing and certificates; store listings, screenshots, and metadata; privacy disclosures and compliance checks; beta testing and staged rollouts).
  • iOS and Android applications that meet all store requirements and are approved for public distribution, with stable builds ready for ongoing iteration.
  • A foundational monitoring and analytics setup that allows the team to track application health, usage patterns, and early issues from day one.
  • A production-grade mobile platform that is stable, observable, and ready to support real users, forming a strong base for post-launch enhancements.
Total
Full scope across all milestones
$99,000
5 months

Timeline

Approximate duration per milestone
Milestone 1
Weeks 1–12
Milestone 2
Weeks 13–16
Milestone 3
Weeks 17–22
Milestone 4
Weeks 23–26
Milestone 5
Weeks 27–28

Delivery team

Cross-functional ownership
Fractional CTO
Taras Yaremkiv
Fractional CTO / Technical Lead
Free of charge
  • Technical ownership, alignment with business goals.
  • Risk management, scalability planning.
  • Direct counterpart to MotivatePT’s leadership.
Senior Mobile Engineer
Iryna Kalaputenko
Senior Flutter Engineer
$40 / hour
  • Cross-platform iOS & Android development.
  • Performance optimization, offline handling, and store readiness.
Backend Engineer
Maksym Kuchmynda
Backend Engineer
$40 / hour
  • API design, integrations.
  • Refactoring, performance optimizations.
  • Payments, messaging, video, analytics, data integrity, security.
Product Designer
Yaryna Geleta
Product Designer (UX/UI)
$40 / hour
  • Mobile-first experience design.
  • Engagement, habit-forming flows, and accessibility.
QA Engineer
Yuliia Kopka
QA Engineer
$30 / hour
  • Functional, regression, and edge-case testing.
  • Payment, scheduling, and verification scenarios.
  • Release validation for Apple App Store and Google Play.
Project Manager
Karina Burashnikova
Project Manager
$30 / hour
  • Planning, coordination, dependency tracking.
  • Stakeholder communication.

Technology stack

Secure, scalable, mobile-first

Mobile

Flutter (iOS & Android) with Bloc for state management, unified theming, and modular navigation.

Backend & APIs

Node.js / Next.js services, optimized for mobile-first authentication, scheduling, notifications, and payments.

Messaging & Real-time

Firebase (Cloud Firestore/Messaging) for reliable in-app communication and notifications.

Video & Sessions

Twilio or Agora for embedded video calls and session metadata capture; architecture supports recording/quality review.

Payments

Stripe for subscriptions, blocks, add-ons, receipts, and billing alerts.

Analytics & Monitoring

Firebase Analytics plus observability for app health, usage patterns, and early issue detection.

Security & Compliance

Secure token storage, encrypted data in transit/at rest, GDPR compliance, role-based access control.

Infrastructure

AWS with separated dev/staging/production, CI/CD pipelines, and environment parity.

Post-release support

Continuous improvement & stability

Engagement

  • Time & materials model; flexible allocation aligned with MotivatePT needs.
  • On-demand syncs for performance reviews, with regular estimates and updates.
  • Run by the same experts who built the platform for continuity.

Scope

  • Operational support: monitoring, incident response, bug fixing, root cause analysis, performance optimization.
  • Product enhancements: UX refinements, feature requests.
  • Tech maintenance: dependency/security updates, backend/API upkeep, infrastructure tuning.

Ideas for Future enhancements

Built to extend

Session progress & outcomes

Monthly snapshots and completion rates to deepen attachment and retention.

Between-session touchpoints

Daily movement/water reminders to form habits and keep clients engaged.

Streaks & milestones

Celebrate consistent training (e.g., three weeks in a row, 10th session, six-month mark).

Referral & shareable wins

Achievement sharing to drive organic growth and network effects.

AI enablement

Governed & privacy-aware

Use cases

  • AI-assisted client engagement with context-aware prompts (clearly labelled, non-diagnostic).
  • Trainer efficiency: draft workout notes, highlight missed-session patterns; trainer remains final author.
  • Intelligent matching and risk flags with human override.
  • Churn prediction from session patterns, responsiveness, and schedule changes.

Architecture & safeguards

  • API-driven AI services with prompt templates and strict output schemas.
  • Role-based access, feature-level kill switches, audit logs.
  • PII minimization, GDPR-compliant processing, and opt-in where appropriate.
  • No raw video/audio processing without explicit approval; provider selection based on compliance and cost.

Our Portfolio

Healthcare, Lifestyle & Social

Explore some of the mobile applications we've built for clients across various industries.


Downloadable materials

Grab the deck and supporting documents. Files will be available here.


Let's create future together

We can start with foundations immediately and align timelines, scope, and governance with MotivatePT leadership. Talk directly with the Exoft delivery team.

Alex Shepelyuk
Alex Shepelyuk
Chief Business Development Officer
+38 063 963 1064

Built & delivered by Exoft